Editor in Chief: Dr. Anil Roy Dubey
Editor: Dr Sheraz Alam
Associate Editor: Dr. Michael J. Seiler
ISSN online:
ISSN print:

Publication Frequency: 4 issues per year (Quarterly)
Area of Publication: Marketing Management & Logistic
Subscription Price: £300

Published: Current Online Issue                Previous Issue           Available Issues

Information: Journal information              Review Panel             Author Guidelines

About the Journal

British Journal of Marketing Management and Logistics (BJMML) is published by Academy of Social Scientific And Applied Research (ASSAAR) Journals. ASSAAR is a unique global forum that brings together people from across the world to discuss the key issues relating to the essential information resource for today’s marketing managers and logistics management personale.

BJMML provides a unique focus on marketing and logistics in the global region. It publishes research which focuses on marketing and logistics problems, new procedures and practical approaches, systematic and critical reviews of changes in marketing and logistics and cross-national and cross-cultural comparisons of theory into practice.

BJMML is to publish articles including empirical research, conceptual papers, in-depth literature review and testing of alternative methodologies and theories that have significant contributions to the knowledge of marketing and logistics in the global arena.

The journal strives to bridge the gap between academia and practice, hence it also publishes viewpoints from practitioners, case studies and research notes of emerging trends of cutting edge topics are also welcome.

Readers will benefit from reports on the latest findings, new initiatives and cutting edge methodologies. Readers around the globe will have a greater understanding of the cultural orientation of business in the international market and will be kept up to date with new insights of upcoming trends.

The objective of ASSAAR is to promote the exchange of knowledge, experience, information and ideas among academicians, scholars, professionals, policy & decision makers, industry, executives and students to improve the mutual understanding of the aspects of marketing, role of marketing managers in achieving sustainable development and growth of organizations all over the world.

Aims

ASSAAR aims as a forum for academics, practitioners and policymakers from around the world to exchange concepts, research, and best practices about human resource management and leadership. The journal aims to integrate the study of these disciplines to achieve best practices and skills which helps to stimulate debate amongst scholars, researchers, practitioners and policymakers across the world with a view to defining common, effective responses to tomorrow’s challenges.

ASSAAR encourages Guest Editors to submit proposals for Special Issues addressing specific issue(s) of the broad theme of the journal or resulting from relevant conferences. ASSAAR will also consider themed special issues with a focus on a particular country or a region.

Publishes

  • Original and applied research which critically examines the inter-relationship between the natural, the governmental, the economic and the social dimensions of our world and how human resource management and leadership can contribute to solutions.
  • Fundamental and applied research on all aspects of HR and Leadership aspects
  • Explores behavioral and managerial issues relating to all aspects of leadership, and of individual and organization development, from a global perspective.
  • General and technical reviews of topical and/or controversial subjects which inform and stimulate debate.
  • Conceptual or case studies which highlight the role of leadership, organizational behavior to attain continuous development in organization.
  • Literature review or viewpoint on a particular topic or trend.

Editorial Criteria

  • The journal supports interdisciplinary and cross-disciplinary approaches to the study of marketing and logistics management and encourages original thinking which will contribute to knowledge and understanding in these areas.
  • Articles based on empirical work are strongly encouraged, as are conceptual papers which are founded on a strong literature base and which provide a basis for theoretical development to advance the field.
  • There is no methodological preference: papers on the continuum from quantitative data-based studies to qualitative case studies are equally welcome.
  • The journal’s focus is on the interpretation of research and how the results of research may be translated into practice.

Key Journal Audiences

  • Researchers
  • Managing and Marketing Directors
  • Export Managers
  • Business Strategists
  • Regional and Global Consultants
  • Product and Brand Managers
  • Brand Ambassadors
  • Academics and Researchers
  • Logistics Managers
  • Educators involved in teaching or supervising research
  • Professionals with strategic decision-making responsibility in organizations

Subject coverage includes

The journal recognizes the dynamic impact of national marketing management and logistics to the international arena. An in-depth understanding of the latest trends and developments is imperative for firms and organizations to arm themselves with competitive advantages in the 21st century.

The journal addresses a broad range of topics which are relevant to organizations and reflective of new marketing strategic developments. Papers can address topics theoretically or empirically through either a descriptive or critical approach. BJMML includes, but is not restricted to:

  • Marketing strategy
  • Relationship marketing
  • Cross-cultural issues
  • Consumer markets and buying behavior
  • Managing marketing channels
  • Logistics specialists
  • Branding issues in Asia Pacific markets
  • Segmentation
  • Marketing theory
  • New product development
  • Marketing research
  • Integrated marketing communications
  • Legal and public policy
  • Cross national and cross cultural studies

Abstracted and indexed in

  • Coming soon…

British Journal Of Marketing Management And Logistics (BJMML) is available as part of an online subscription to the ASSAR Journals. For more information, please email submissions@assaar.co.uk  or bjmml@assaar.co.uk or visit the Submission Page on the website.